By now you may have read parts 1, 2, and 3 of my series on how to get the most from your social media. But there is still more to learn!

I found this article written by Kipp Bodnar, and thought it applied and could be adapted for land professionals, not just residential agents.

Therefore, I’ve put together a handy list of social media dos and don’ts for real estate agents below.

Social Media Tips For Real Estate Agents

1. Be yourself

Studies show that consumers want to make a personal connection with those whom they do business with, and there’s no shortcut to writing your own authentic social media content that resembles who you are as an agent.

Let your personality shine across each social network you’re on. It’s a great way to open a dialogue with a client before they ever pick up the phone.

2. Educate your buyers.

Some of the most trying days as a real estate agent prove to be great lessons we can share with our clients. Talking about common real estate pitfalls makes your buyers smarter, giving them a smoother experience and qualifying them to work with you.

Social media is the perfect outlet for this. Consider writing articles about buying tips, and use social media to promote them.

3. Chat with your followers.

Buyers are calling real estate agents much less than they used to with questions about a property or neighborhood. They’re going online, using Facebook’s Recommendations feature, and tweeting at real estate offices on Twitter. Be ready for this outreach, answer them, and use these questions as an opportunity to start a dialogue with followers who might be in the early stages of the buying process.

Practices Real Estate Agents Should Avoid

1. Shouting about your listings

It’s fine to let people know about the listings you’re marketing, but don’t make the listing itself the primary topic of your conversation. Think about common questions buyers and sellers ask you and turn these into posts. Provide valuable content and you’ll keep people coming back.

2. Talking to yourself

A post, link, photo, or tweet on your profile might look nice to you, but it means very little if it doesn’t resonate with the people who are following your page.

Social media is more about listening than about talking. Pay attention to what people are saying about you. This will ensure each and every piece of content you share on social media reflects the interests of your customers.

3. Ignoring your existing clients

Invite your previous buyers and sellers to join you on social media. That way, your sites become richer communities of shared experiences and objective advice from those who recently completed the buying/selling journey.

At the end of the day, your followers might prove themselves to be your strongest property advocates. If you’re interested in joining National Land Realty, click here!