I was watching an episode of “Shark Tank” recently and heard something that struck a chord. I don’t usually watch reality TV, but this is one show that I have found is not only entertaining, but also educational.

If you haven’t seen the show, then you’ve been living a life of seclusion (and I’m impressed that you’re reading this blog post). Here’s the gist: aspiring entrepreneurs come on the show to pitch their product or idea to a group of highly successful multi-millionaires and billionaires. The “sharks” then decide to either invest in the start-ups or devour the hopes and dreams of the overly enthusiastic entrepreneurs.

It obviously serves as entertainment, but if you pay close attention you can actually learn a thing or two. Like what it takes to be self-employed or how to give an impactful presentation. Each shark brings a unique perspective to the show but there is one “shark,” Mark Cuban, that stands out above the others (the “alpha-shark,” if you will).

In the episode I was watching there was an entrepreneur giving her pitch and the sharks were asking the usual questions. Cuban asked her a question that I haven’t stopped thinking about. The question was “What is your grind?” She seemed puzzled, so he explained. The grind, as he put it, is the one thing that you are willing to do that your competition isn’t. It was like a lightbulb turned on in my head when I heard it – and I’ve been wrestling with it ever since.

So, what is your grind? What do you do as a land professional on a day to day basis that is uniquely different from everyone else? What sets you apart from those in your industry who are content with the procedural norm?

It could be hand-written notes, sending gifts, or using social media to create brand awareness. It might be attending conferences or classes to become an expert in your field. It can be absolutely anything, but the key is to have your goals in mind.

As for the young entrepreneur on the show, her answer was, “I don’t know.” To which Cuban replied, “I’m out.” So, don’t make her same mistake. Find your grind that aligns with your goals and grow your opportunities.