News

National Land Realty’s New Commission Plans Adds $1.5M More in Agents’ Pockets in First 6 Months

September 11, 2026

GREENVILLE, S.C. — National Land Realty (NLR), one of the nation’s largest land real estate brokerages, is putting more money in the pockets of its Land Professionals through new commission plans designed to provide greater flexibility, control, and earning potential. 

Over the first six months of 2026, NLR has paid more than $1.5M in additional commissions compared to the same period in 2025, driven specifically by the transition from the company’s previous commission structures to its new plans. With NLR agents grossing more on their new plans compared to their previous plan, the new commission plan is showing promising results for agents and brokers.

Launched April 1, 2026, the new commission structure gives agents and brokers three options based on their individual production, goals, and willingness to invest in their businesses. Plans include an 80/20 split with tiered caps and the opportunity to earn 100% commission after reaching defined sales milestones, as well as flat 70/30 and 60/40 options with no tiers or caps. The plans give agents greater autonomy over their businesses while providing clear, standardized compensation structures.

“The new commission structure has been absolutely worthwhile for me,” stated NE Land Broker Shannon Schlachter. “Since buying in, I have reached the next commission tier and my initial investment has paid for itself several times already. Combined with the excellent support available at NLR, I believe this is the most competitive brokerage for land agents in terms of commission structure and listing support.” 

According to CEO Doug Adams, the company is extremely pleased with the initial results of the new commission plans. Adams stated, “It’s exciting to see our new plans working for our team. These plans were designed to reward our agents for the long hours they spend getting each deal across the finish line without sacrificing the industry-leading agent support that we’re known for. The exciting part is we’re adding even more tools to their toolbox too! We believe National Land Realty is the premier destination for anyone working in land real estate, and we’ll keep proving it every single day.”

In addition to competitive commission options, NLR provides agents with marketing, technology, data, first of its kind AI property search tool, and back-office support that the company estimates would cost an independent agent more than $5,000 per month to replicate. 

NLR’s agents also have access to land data and mapping services, listing syndication across major land websites, wholesale marketing pricing, full-service marketing and PR teams, LandTour 360® 3D property-tour technology, and a nationwide network of Land Professionals. The company has also introduced its Ambassador Program, which provides agents and brokers with $5,000 for each new agent they introduce to NLR. Together, these programs reflect NLR’s commitment to giving Land Professionals the tools, flexibility, and earning potential they need to successfully grow their businesses.

About National Land Realty

National Land Realty is one of the nation’s largest land real estate brokerages, specializing in the purchase, sale, and management of farms, ranches, timberland, recreational properties, hunting land, waterfront properties, and other rural real estate. With a network of experienced Land Professionals across the country and innovative technology designed specifically for land transactions, National Land Realty is committed to helping clients achieve their land ownership goals.

About National Land Realty
National Land Realty specializes in farm, ranch, recreational, timber, country estates, and commercial development properties. We’ve created the world’s best way to buy, sell, lease, and experience land. One seamless hub of knowledge, unprecedented data, and game-changing technology— accessible from anywhere. Our agents offer local expertise, with the support of a national network.