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Buying LandNewsOwning LandSelling Land

The Most Important CRM Features For Land Brokers

March 7, 2023

We are excited to announce that National Land Realty has adopted a new company-wide Client Relationship Management software, or “CRM”, that offers an immense amount of tools at no cost to our land professionals. This transition is for the benefit of all of our agents and brokers, as this system has the tools and ability to streamline the day-to-day responsibilities of our agents and brokers while simultaneously increasing their communicative efficiency, all to help them close more deals. 

What is a CRM?

So, what is a CRM? A CRM is a software that helps businesses manage, track and organize their relationships with customers. It also allows you to store customer data and track how long a customer has been with your business, their purchase history, and notes on prior sales interactions. A CRM is an organizational tool that saves our agents and brokers time and money every day! 

CRM Features

Our new CRM offers the functionality to help keep our agents and brokers organized, ensuring they’ll never miss an opportunity to strengthen a relationship with their clients. Take for example its automation system, which can be used to: 

  • Send automatic emails or text messages to clients. 
  • Send follow-up emails to clients, birthday messages, and any other kind of time-sensitive communication
  • Reduce the time between a lead coming in and our agents contacting that lead, meaning our agents are making connections and closing deals faster than ever before.

This new CRM also syncs up with an Office 365 or Google Calendar, which our agents and brokers already manage – so there’s no switching back and forth between apps or tabs! Our clients are able to still view their agent’s availability in real time because updates automatically sync across all devices, so appointments can be scheduled with ease. It also has both desktop and mobile accessibility meaning that our agents can manage all of their contacts in one place from anywhere they might be.

The extensive reporting functions of this CRM are also helping our agents get better at what they do every single day! Because this system houses all lead information under the same roof, our brokers and agents have access to more accurate and comprehensive data reports. This wealth of information allows our agents to refine their lead flow process by analyzing the effectiveness of varying response styles, email scripts, and more! This new CRM also acts as a task management tool, allowing our agents and brokers to schedule out and manage the variety of day-to-day tasks that come with selling land. Thanks to our new CRM, National Land Realty agents and brokers are more organized and efficient than ever before. 

What it boils down to is this – why not work smarter instead of harder and utilize a software that is going to save you time and money while creating a better customer experience? Take it from our Chief Marketing Officer, Mac Christian who says: 

“We knew that for a CRM to be useful, it had to fit our particular organization. We decided that a CRM needs to be real estate focused, simple, affordable, and flexible to work for National Land Realty. We started our search with just over 40 CRMs. I went back multiple times to try to disqualify our new CRM and came to the same conclusion each time; this is the right system for us.”

This new software is the latest addition to National Land Realty’s technological repertoire, joining the ranks with our Land Tour 360® and LandBase technologies. Land Tour 360® is our proprietary 3D property touring technology, which allows users to view properties from high in the sky with breathtaking clarity. Utilizing aerial drone photography, Land Tour 360® users can tour properties from the comfort of their own homes. LandBase is the largest comprehensive database of historical land sales information, soil, and topographical information! Available on our site for free with the creation of a MyLand Account, LandBase puts agent-level resources into the hands of the everyday land buyer.

Ultimately, our new CRM saves our agents and brokers time and money by streamlining their communications and allowing them to focus on what they do best: selling land! When it comes to land brokerages, there aren’t many that provide their agents and brokers with technological advancements and opportunities to succeed quite like National Land Realty! 

About the Author
National Land Realty specializes in farm, ranch, recreational, timber, country estates, and commercial development properties. We’ve created the world’s best way to buy, sell, lease, and experience land. One seamless hub of knowledge, unprecedented data, and game-changing technology— accessible from anywhere. Our agents offer local expertise, with the support of a national network.