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Buying LandNLR StoriesSelling Land

How to Switch Careers and Build a Successful Business Selling Land

April 11, 2023

I was previously an Environmental and Safety Consultant working 50+ hours a week for minimal pay. I traveled 2-3 weeks a month and was never at home. I felt like I was in a hole that I couldn’t get out of and I had no future. 

I struggled with working for someone and not creating my own path. I didn’t enjoy the work I was doing and I felt like I wasn’t giving it my all. I knew I couldn’t provide for my family like I wanted to with my current situation. They made it sound like I was getting paid more than anyone else would pay me and that I would never be able to make it without them. I knew I had to get out of that situation because it was making me feel worthless. 

I was unhappy with my career path. My family and friends could see it too. My dad told me that I was the only one who could make it better. I need to do something different. The situation I was in made me realize I needed a change for my family and health. 

I was approached by someone about going into the land business because of my family background and my personality. I was hesitant at first because it was a straight-commission job, but I decided to give it a shot. I set a goal to get my real estate license and accomplished that within a couple of months. Once I completed that, I put my license with National Land and never looked back. 

I didn’t really have a plan other than outworking my competition and learning from my broker. The new challenge was not having a paycheck. If I didn’t sell, I didn’t eat. I had to earn a lot of respect from my customers and clients because I was so young and new at the business. I started by calling everyone to tell them about the business I was in and started working all my contacts. I did this part-time for a year and then went full-time. Failure was not an option for me. I worked every lead until they bought something or phased out. 

It was a lot more rewarding for me to earn my own path and create something when I was doubted. My income has gone up every year and I have a support group around me. If I haven’t dealt with a challenge in the land business someone with NLR has. I’m a lot happier and more confident and I have more time with my family and friends. I have been one of the top producers in the company for three years in a row now. 

Changing careers wasn’t easy for me, and it wasn’t without its share of anxiety and uncertainty. If you’re considering changing or starting a career in the land business, my advice to you is to choose your brokerage carefully. Make sure that your brokerage offers training, education, mentorship, and marketing support so that you have every tool you need to succeed. If you have these things and you approach the business with a good work ethic, you’re honest, and you have a positive attitude, you will find success.

About the Author
Forrest was raised in Chelsea, Alabama where he lived with his parents Rod and Kathy During. His father was a forester and a lumber broker. Forrest grew up an avid fisherman, hunter, and outdoors man. He is a graduate of the University of Alabama and has a degree in Environmental Science and Health & Safety. Forrest joined National Land Realty in 2016. Forrest currently lives in Fairhope, Alabama where he enjoys spending time with family and friends. He is an active member of Duck Unlimited, National Wild Turkey Federation and Coastal Conservation Association. View Forrest's Listings and Reviews on