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Buying LandSelling Land

Understanding the Land Investors of Tomorrow

May 17, 2024

“A new kind of buyer has arrived in the agricultural market, and they are certain to leave a mark. Accommodating the concerns, desires, and needs of these ‘conscious investors’ will pose a steep challenge for some, but that same challenge will, as always, bring opportunity for those of us willing to embrace it.” 

My article, “The Green Generation: Understanding the Land Investors of Tomorrow,” examines a new type of buyer becoming more common in the land industry. Many younger buyers today are more concerned with conservation efforts than in prior years, placing a larger emphasis on regenerative agriculture, green land management practices, and overall sustainability.

While many of these conservation-minded buyers and land investors are still looking for properties that may be profitable down the line, money isn’t typically their biggest motivator and as land real estate agents, we need to be able to account for this. Shifting the way we evaluate prospective properties for these buyers is necessary to provide them with a favorable real estate experience and foster long-term business relationships.

Learn more about this new class of buyers and how real estate agents can better meet their needs in my full article in the May issue of the Mann Report.

Click Here to View the Article in the Mann Report!

If you’d like to discuss this topic or find land for sale in Minnesota, contact me at or find your local Land Professional here.

About the Author
Terri knows Minnesota land! - agricultural land, hunting/rec tracts, development land, land-in-transition, lakeshore and commercial land. Terri is your Minnesota land resource: listing/sales, auction, appraisal, 1031 exchange, consulting… Of 18,000+ REALTORS® in Minnesota, Terri is one of only 14 to have earned the ALC designation (Accredited Land Consultant). This designation, through REALTORS® Land Institute, requires rigorous experience, education, and expertise in the areas of real estate, auction, appraisal, 1031 exchange. Concern for her client’s needs through ethical and professional service is Terri’s objective. Her goal is to help you solve your land real estate situation or need. Call, text or email Terri to assist with your land situation or needs! Licensed: Broker/REALTOR® Minnesota & Nebraska; Auctioneer & Appraiser in Minnesota. View Terri's Listings and Reviews on