“A new kind of buyer has arrived in the agricultural market, and they are certain to leave a mark. Accommodating the concerns, desires, and needs of these ‘conscious investors’ will pose a steep challenge for some, but that same challenge will, as always, bring opportunity for those of us willing to embrace it.” 

My article, “The Green Generation: Understanding the Land Investors of Tomorrow,” examines a new type of buyer becoming more common in the land industry. Many younger buyers today are more concerned with conservation efforts than in prior years, placing a larger emphasis on regenerative agriculture, green land management practices, and overall sustainability.

While many of these conservation-minded buyers and land investors are still looking for properties that may be profitable down the line, money isn’t typically their biggest motivator and as land real estate agents, we need to be able to account for this. Shifting the way we evaluate prospective properties for these buyers is necessary to provide them with a favorable real estate experience and foster long-term business relationships.

Learn more about this new class of buyers and how real estate agents can better meet their needs in my full article in the May issue of the Mann Report.

Click Here to View the Article in the Mann Report!

If you’d like to discuss this topic or find land for sale in Minnesota, contact me at Tjensen@NationalLand.com or find your local Land Professional here.