According to Oxford Dictionaries, a specialist is defined as a person who concentrates primarily on a particular subject or activity; a person highly skilled in a specific and restricted field. The land industry is one such field, which is why we have dedicated Land Specialists.

Throughout time, individuals have been designated roles based on their race, religion, class, age, and sex. But the role of a specialist is one that continues to be useful even today. So, the question is – if a person with specific knowledge and interest in an area, say a Land Professional, is available, why settle for a generic option?

As real estate continues to be a very volatile sector of the business world, technology is making the availability of information both a luxury and a liability. For example, customers in the real estate market can easily view a potential vendor’s success rate. And for real estate agents, social media can be a huge advantage for their business, if used properly.

However, this also causes a dilemma. If several potential vendors pop up on a customer’s Facebook page or Instagram feed, how should he or she decide whom to choose? The answer is actually quite simple: it’s in the customer’s hands.

Although a tad drastic, the basic premise behind a question I often ask is sound – Would you go to a car salesman to sell your house? Probably not. So, why go to a residential agent to sell a tract of land? *Crickets chirping* The resounding answer I receive is, “Well I probably wouldn’t, you’re right,” with a laugh.

Now, I’m not trying to knock car salesmen or non-land specialists, but it’s a little bit silly when you think about the situation customers often put themselves in. A good agent will work to get a listing and learn from it. A great agent won’t take something they can’t handle and refers a specialist.

Unfortunately, many agents will take a listing they’re not equipped to handle simply to increase their publicity and bank account. While they can be lucky doing this, it will most likely turn out to be a failure for the agent, their agency, and their client. You’re much better off consulting with an experienced Land Specialist.

If your foot hurts, you would go to a podiatrist. If you have an itchy throat, you would see an ear, nose, and throat (ENT) specialist. If you need to sell your land, you should contact your local Land Specialist at National Land Realty.