Land brokers face a unique set of challenges when it comes to prospecting and lead generation. Unlike traditional real estate markets, rural and agricultural land transactions require specialized knowledge and connections. Identifying the right leads means having access to accurate data, strong networks, and keeping a pulse on the local market.

But when it comes to software solutions, brokers can find themselves wasting time (and budget) on outdated information, duplicate mailings, or low-quality leads. Fortunately, Acres.com provides solutions that address these challenges, enabling brokers to uncover opportunities faster and with greater accuracy.

How to Target the Right Leads in the Right Places With Acres

1. Quickly Identify Landowners Nationwide

Acres empowers brokers to search for landowners across the country with comprehensive and up-to-date ownership data. Whether you’re focusing on a specific county or state, you can look up landowner details and visualize property holdings in minutes. This feature helps you:

• Access the most up-to-date ownership data available.
• Target specific regions with location filters or search by shape.

2. Build Targeted Lead Lists with Precision Filters

Not all leads are created equal. Acres allows you to refine search results with precision filters, ensuring you target the right landowners and opportunities. Key filters include:

• Land Use: Focus on properties designated for agriculture, commercial, recreational, and other county use codes.
• Acreage: Zero in on large parcels or specific lot sizes.
• Owner Location: Identify absentee owners who may be more open to selling.
• Exclude Land with Assessed Improvements: Focus on owners of undeveloped land.
• Automated De-duplication: With Acres’ automatic list de-duplication, you can be confident that your lead lists are clean and optimized with every export to maximize ROI.

By tailoring your searches with these filters, you can create hyper-targeted lead lists that save you time and resources.

3. Build Lead Lists Based on the Biggest Land Buyers

Acres doesn’t just stop at parcel records—it integrates transaction data so you can identify and reach the biggest land buyers in your area. With transaction-based lists, you can:

• Pinpoint buyers who are actively expanding their portfolios.
• Identify high-volume land purchasers and investors.

This feature allows you to focus your outreach on buyers who are most likely to take action, giving you a clear path to the most valuable opportunities in the market.

4. Visualize Opportunities with Map Portfolios in Acres

Understanding ownership patterns and property boundaries is critical for land brokers. Acres offers advanced mapping tools that allow you to:

• Visualize property holdings for individual owners or LLCs.
• Identify large, contiguous land holdings that might represent significant opportunities.
• Build visual presentations for clients that showcase land portfolios.

By combining mapping with ownership data, you can quickly identify opportunities and impress potential clients with detailed insights.

5. Uncover Hidden Opportunities with National Mortgage Data

Acres takes prospecting a step further by integrating national mortgage data. You can search for opportunities based on:

• Loan Portfolios: Map loans by lender or borrower.
• Maturing Loans: Identify landowners with maturing mortgages who may be ready to sell or refinance.
• Borrower Trends: Gain insights into borrowing behavior to anticipate potential opportunities.

This data unlocks opportunities that may otherwise go unnoticed, allowing you to get ahead of the competition.

How Acres’ Data-Led Prospecting Changes the Game

When it comes to land, sticking to traditional prospecting methods leaves out great opportunities. Acres provides a modern solution, combining data accuracy, advanced mapping tools, and targeted filters to help brokers:

• Save Time: Access comprehensive landowner, transaction, and mortgage data in minutes.
• Reduce Costs: Avoid duplicate leads and optimize outreach campaigns.
• Increase Success: Identify high-quality opportunities and convert leads into clients more effectively.

By utilizing Acres’ robust features, land brokers can streamline their workflows, uncover new opportunities, and grow their businesses with confidence.

Final Thoughts

Successful lead generation requires a combination of the right tools and the right strategies. Acres is built to help land brokers and other land professionals identify leads, build clean and targeted lists, and uncover opportunities that others might miss.

If you’re ready to take your prospecting efforts to the next level, explore Acres today. Request a demo and see for yourself how Acres can help you win leads and grow your business.