About Me

As a fourth-generation Idahoan, Mac has a deep-rooted passion for his home state. He started at a young age in the family business, a feed mill located in Payette, Idaho. His father, a logger in Northern Idaho, initiated Mac into the outdoors, taking him to his first elk camp before his first birthday. With a lifetime spent surrounded by land, Mac brings a wealth of experience to National Land Realty.

Mac Christian joined National Land Realty's marketing team as Chief Marketing Officer in July 2021, boasting over 15 years of marketing experience. His professional journey has seen him excel in graphic design, ad management, project management, art direction, business development, marketing strategy, and other roles. After graduating from High School in New Meadows, Idaho, he earned his Bachelor of Fine Arts in Graphic Design from Boise State University and earned an MBA from Southeastern Oklahoma State University where he graduated with Honors.

As Chief Marketing Officer at National Land Realty, Mac develops and guides an enablement strategy for 400+ real estate agents in 46 states. He also guides his team on strategy for NLR’s lead-generation efforts, directs technology integrations, negotiates contracts for marketing partnerships, and manages NLR’s marketing budgets. Mac regularly conducts one-on-one property marketing strategy sessions with NLR agents, hosts training webinars to assist agents in the field, hosts the National Land Podcast, and routinely jumps in to help his team with production projects. 

In addition to his duties as CMO, Mac is a licensed real estate agent in Idaho. He offers his knowledge and experience to property owners to maximize their marketing outreach on select listings in the state. He works with ranch sales, farm sales, timber investment sales, hunting land sales, and recreational land sales. Mac works out of Boise, Idaho, and covers land sales in Ada County, Boise County, Owyhee County, Gem County, Payette County, Canyon County, Adams County, Valley County, and Idaho County. 

Mac is an avid hunter, fly fisherman, writer, hiking and camping enthusiast, and plays guitar for a band, Whiskey Mountain. If the weather keeps him indoors, Mac is fond of oil painting, music, and reads constantly. He states, “I am a husband, father, professional, outdoor enthusiast, and an art enthusiast… in that order.”

Links to learn more about Mac: 

The National Land Podcast

Interview: Reinventing Real Estate Marketing Through People-Focused Leadership

Interview: Authority Optional, Leadership Beyond the Rulebook Pt 1

Interview: Authority Optional, Leadership Beyond the Rulebook Pt 2

AI in Real Estate: A Pathway to Competitive Advantage, pg56

Real Estate: Flagged for Digital Disruption Within the Next Decade, pg80

Interview: Marketing on Mars with Mac Christian - The Human Factor: Is It DYING in Modern Marketing?