{"id":9466,"date":"2023-11-29T10:00:00","date_gmt":"2023-11-29T15:00:00","guid":{"rendered":"https:\/\/nationalland.com\/blog\/?p=9466"},"modified":"2023-11-29T10:47:20","modified_gmt":"2023-11-29T15:47:20","slug":"form-stronger-client-relationships","status":"publish","type":"post","link":"https:\/\/nationalland.com\/blog\/form-stronger-client-relationships\/","title":{"rendered":"3 Tips to Form Stronger Client Relationships"},"content":{"rendered":"\n

Service:<\/strong> noun. \u201cThe action of helping or doing work for someone.\u201d<\/p>\n\n\n\n

Hospitality:<\/strong> noun. \u201cThe friendly and generous reception and entertainment of guests, visitors, or strangers.\u201d<\/p>\n\n\n\n

No matter your sector, almost all of us work in service to some degree: retail, construction, restaurants, public officials, banking, customer support, and many others including, yes, real estate. When it comes to real estate, it\u2019s best to think of it as working in hospitality rather than service, especially considering the ways that forging new connections and client relationships has changed in recent years. Many people experience feelings of social disconnect, now more than ever, due to how much time we spend viewing life through the lens of social media and the internet in general.<\/p>\n\n\n\n

Given the ways that social media and evolving technology are changing the way we think about meeting people and making friends, let\u2019s take a look at a few ways to form stronger client relationships in 2023.<\/p>\n\n\n\n

Focus on Hospitality<\/h2>\n\n\n\n

One way to strengthen relationships with potential clients is by reframing goals of excellence in service to excellence in hospitality. Hospitality is about creating genuine connections and making people feel great about working with you. Clients are happier when you are fully present with them in the moment. It\u2019s also been shown that some clients are happier when you take an interest in them and their personal life, even if it means that the meeting may last a bit longer. By showing a genuine interest in your clients, you can create stronger, lasting relationships that could turn into referrals in the future. <\/p>\n\n\n\n

This extends even to closing gifts. Sure, you could buy a client an expensive bottle of wine with your logo slapped on, but if you know they love curling up with a good book, wouldn\u2019t a gift of a bestseller and a warm blanket be more fitting? Impressing a client with an expensive gift is just pricey, but providing them with something thoughtful and personal is absolutely priceless.<\/p>\n\n\n\n

Use Technology to Create Stronger Client Relationships<\/h2>\n\n\n\n

Frequently, the time saved by technology is not used to strengthen our bonds with our clients but is rather seen as an opportunity to serve another client, which we\u2019re bound to do less than excellently due to the constraints of time and ability. Rather than using technology as a means to meet more clients, try thinking of ways to use technology to improve and strengthen existing relationships! <\/p>\n\n\n\n

One great way to stay connected with clients is by sending them personalized messages for events like birthdays, new babies, and holidays. There are a variety of services available that can automate these messages to ensure that you\u2019ll never miss an important event in the lives of your clients.<\/p>\n\n\n\n

In this way, technology can be a powerful tool in creating new client relationships, and while it\u2019s great to leverage the technology at hand to automate the numbers and reports and to encourage new connections, remember that a connection that you don\u2019t actually connect with<\/strong> is a lost opportunity.<\/p>\n\n\n\n

Communicate, Communicate, Communicate<\/h2>\n\n\n\n

The number one complaint any customer or client typically has about the person they\u2019re working with is a lack of communication. Either they can\u2019t get a hold of the professional, the professional doesn\u2019t proactively contact the client, or the professional speaks in terms that the client can\u2019t understand.<\/p>\n\n\n\n

It\u2019s important to initiate communication with clients and set up reasonable expectations for that communication. In the interest of preserving your sense of peace as well as the client\u2019s, try establishing general working hours, ie \u201cI am available from 8am-6pm Monday through Friday and before noon on Saturday. I am unable to respond to emails and calls at other times.\u201d You and your other responsibilities and interests will suffer if you’re constantly on-call. <\/p>\n\n\n\n

Likewise, the client will appreciate knowing when they can count on being able to reach out and hear back. In addition to this, communicate in the way that the client prefers. This may mean sending emails instead of giving them a call, but they\u2019ll feel respected when their preferred mode is used and will be more receptive to what you\u2019re imparting to them.<\/p>\n\n\n\n

Scheduling recurring calls or meetings with clients on a basis that works for both of you, whether it\u2019s weekly, monthly, or otherwise, is another great tip. Have an agenda (it doesn\u2019t have to be formal!) of what you want to go over to ensure the meeting is productive. This will also be the client\u2019s opportunity to raise any topic they need to. <\/p>\n\n\n\n

When meeting, turn your phone on silent and focus fully on the client. Speak in terms they understand, and never assume that they don\u2019t have questions. Asking \u201cWhat questions do you have for me?\u201d gives the client the sense that you expect they\u2019ll have questions. As opposed to asking, \u201cDo you have any questions?\u201d, which can make them feel uncomfortable asking them.<\/p>\n\n\n\n

Client Relationships Are a Marathon, Not a Sprint<\/h2>\n\n\n\n

Building and maintaining the reputation of a professional who is purpose-driven, communicative, and savvy is a marathon, not a sprint. It\u2019s not just about hanging on to a client but providing them with an experience that makes them hold you and your services as the standard, and share their positive experiences with others. That experience, plus the referrals and additional business<\/a> you\u2019ll receive as a result, makes it all worthwhile.<\/p>\n\n\n\n

If you’d like to learn more about creating stronger client relationships, check out these books:<\/p>\n\n\n\n

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara<\/a><\/p>\n\n\n\n

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Service: noun. \u201cThe action of helping or doing work for someone.\u201d Hospitality: noun. \u201cThe friendly and generous reception and entertainment of guests, visitors, or strangers.\u201d No matter your sector, almost all of us work in service to some degree: retail, construction, restaurants, public officials, banking, customer support, and many others including, yes, real estate. When … <\/p>\n

Continue reading “3 Tips to Form Stronger Client Relationships”<\/span><\/a><\/p>\n","protected":false},"author":48,"featured_media":9468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[747,11],"tags":[1442,1445,1444,1441,1443],"jetpack_publicize_connections":[],"yoast_head":"\n3 Tips to Form Stronger Client Relationships - National Land Realty News<\/title>\n<meta name=\"description\" content=\"Forming stronger client relationships is an essential skill for any real estate professional. 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