{"id":3365,"date":"2018-06-14T19:10:39","date_gmt":"2018-06-14T19:10:39","guid":{"rendered":"https:\/\/nationalland.com\/blog\/?p=3365"},"modified":"2021-08-11T12:21:33","modified_gmt":"2021-08-11T16:21:33","slug":"activist-client","status":"publish","type":"post","link":"https:\/\/nationalland.com\/blog\/activist-client\/","title":{"rendered":"The Activist Client"},"content":{"rendered":"<p>This article was originally\u00a0geared towards \u201corganic farming.\u201d However, in researching this topic, and being involved as a <a href=\"https:\/\/nationalland.com\/blog\/land-professionals-value\/\">land professional<\/a>, <em>the client<\/em> became the focus versus a discussion of \u201corganic farming.\u201d Who do we, as land professionals, deal with \u2013 for real estate, appraisal, farm and ranch management, mineral management, <a href=\"https:\/\/nationalland.com\/blog\/get-timber-management\/\">timber management<\/a>, etc.? <em>The client.<\/em><\/p>\n<p>With that said, there is a major shift in demographics and land ownership in the United States with approximately seventy percent of the nation\u2019s private farm and ranch land anticipated to change hands in the next twenty years, with women, absentee, and non-farming landlords increasing in numbers. These landownership changes will have a profound impact on farm viability and land stewardship. These changes bring new challenges, which offer opportunities for land professionals \u2013 from who we deal with as a client, to the manner in which we deal with clients, to the professions and services we will offer to the landowner.<\/p>\n<p>Part of this shift over the past three decades reflects that the number of women in farming has tripled \u2013 as landowners and operators. Women are now entering farm and ranching at a higher rate than men, typically choosing to operate small-scale, diversified farms.<\/p>\n<p>As land professionals, then, who or what is the \u201cactivist client?\u201d No definition was located; neither in the Merriam-Webster, nor Dictionary.com, nor Cambridge, nor Wikipedia. A Google search, however, for \u201cactivist client\u201d produced 4,390,000 results! At one Midwest land services company, this topic was discussed by four groups: 1) who is the activist client; 2) what are their goals; and 3) how will we, as land professionals, best assist them? Information from that session, together with other research is presented below.<\/p>\n<p>Answers to the \u201cwho\u201d included:<\/p>\n<ul>\n<li>the \u201cactivist client\u201d is more concerned about the environment than the economics<\/li>\n<li>the client who will take a more active role based on something other than economics<\/li>\n<li>one who is willing to act on their beliefs, and<\/li>\n<li>a person who typically resides in a large urban area who, without firsthand knowledge of agriculture, has beliefs shaped by mass media.<\/li>\n<\/ul>\n<p>What are the activist clients\u2019 goals? Research indicates that the focus for many women as farmers or ranchers (owners or operators) that are a part of the \u201cactivist client\u201d group includes: regenerative farm and ranching; resilient agriculture; and sustainability from an economic and social standpoint. Within these focuses are a farm\u2019s diversity, resiliency and soil health through:<\/p>\n<ul>\n<li>more conservation<\/li>\n<li>fewer chemicals used and reduction of GMO products<\/li>\n<li>regenerating and rebuilding the soil<\/li>\n<li>reducing tillage<\/li>\n<li>corners left for habitat and wildlife preservation<\/li>\n<li>diversity with both crops and livestock for an income each month<\/li>\n<li>alternatives to what is seen as an unhealthy trajectory for farming<\/li>\n<li>more nutrition from our food\/healthy food<\/li>\n<li>creation of safe conditions for farmers and rural communities<\/li>\n<\/ul>\n<p>How, then, will we as land professionals assist the \u201cactivist client\u201d with the above focuses? The list above includes not only organic but \u201clocal\u201d, agroecology, alternative agriculture, community-supported agriculture, integrated food and farming systems, natural farming, precision agriculture, resilient and regenerative agriculture. As land professionals, we will need to:<\/p>\n<ul>\n<li>become better at asking what the clients\u2019 goals\/objectives\/expectations are. For example, do they really want \u201corganic\u201d or are they really trying to focus on one or two of the above focuses, such as reducing the use of synthetic fertilizer or using fewer GMO products?<\/li>\n<li>become better educated as to conservation practices and programs that affect your client\u2019s farm and locale<\/li>\n<li>become aware of organic, local, non-GMO, etc. market opportunities, sources, and resources<\/li>\n<li>offer education or provide information to the nonoperating landowner on current issues affecting the goals for their land<\/li>\n<li>become involved in legislation, including any new Farm Bill to promote food security, diversity in the landscape, and protection of farm and ranch lands<\/li>\n<li>become familiar with financing available for land purchases and\/or programs that deal with financing<\/li>\n<li>programs for organic, non-GMO products, etc.<\/li>\n<li>assist in the purchase of appropriate land for the use intended<\/li>\n<li>assist in farm management that meets sustainable, organic or natural farm and ranch practices\/regulations<\/li>\n<li>assist in mineral, timber or water management that meets sustainable, organic or natural farm and ranch practices\/regulations<\/li>\n<li>market appropriately to the activist client\u2014for example, women and men respond differently to different colors, images, etc. (this is a whole different article)<\/li>\n<\/ul>\n<p>In moving forward in dealing with this shifting demographic trend as a land professional, you will have the opportunity to create a niche and work with the activist client (or not). If you take advantage of this opportunity to create a niche in the area of \u201corganic,\u201d \u201clocal,\u201d etc., you will need to consider the steps you need to take to become an expert in these areas: education, cost, time, geographic area you will cover and so on. The REALTORS\u00ae Land Institute continues to offer education to land professionals on relevant topics like \u201corganic\u201d and \u201clocal\u201d alternative agriculture as well as marketing advice.\u00a0If you have any questions, please don\u2019t hesitate to reach out to me at Tjensen@NationalLand.com. And don\u2019t forget to check back here for more posts on these topics!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article was originally\u00a0geared towards \u201corganic farming.\u201d However, in researching this topic, and being involved as a land professional, the client became the focus versus a discussion of \u201corganic farming.\u201d Who do we, as land professionals, deal with \u2013 for real estate, appraisal, farm and ranch management, mineral management, timber management, etc.? The client. With &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/nationalland.com\/blog\/activist-client\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Activist Client&#8221;<\/span><\/a><\/p>\n","protected":false},"author":57,"featured_media":3370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[117],"tags":[792,149,343,793,794,795,791],"class_list":["post-3365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-land-industry-news","tag-activist-client","tag-alc","tag-land-professional","tag-minnesota","tag-minnesota-land","tag-terri-jensen","tag-the-activist-client","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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agricultural land, hunting\/rec tracts, development land, land-in-transition, lakeshore and commercial land. Terri is your Minnesota land resource: listing\/sales, auction, appraisal, 1031 exchange, consulting\u2026 Of 18,000+ REALTORS\u00ae in Minnesota, Terri is one of only 14 to have earned the ALC designation (Accredited Land Consultant). This designation, through REALTORS\u00ae Land Institute, requires rigorous experience, education, and expertise in the areas of real estate, auction, appraisal, 1031 exchange. Concern for her client\u2019s needs through ethical and professional service is Terri\u2019s objective. Her goal is to help you solve your land real estate situation or need. Call, text or email Terri to assist with your land situation or needs! Licensed: Broker\/REALTOR\u00ae Minnesota &amp; Nebraska; Auctioneer &amp; Appraiser in Minnesota. View Terri's Listings and Reviews on NationalLand.com","sameAs":["https:\/\/nationalland.com\/terri-jensen"],"url":"https:\/\/nationalland.com\/blog\/author\/terri-jensen\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2018\/06\/ActivistClient_header-e1628784478244.jpg?fit=1248%2C800&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7sjRT-Sh","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts\/3365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/comments?post=3365"}],"version-history":[{"count":6,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts\/3365\/revisions"}],"predecessor-version":[{"id":5707,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts\/3365\/revisions\/5707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/media\/3370"}],"wp:attachment":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/media?parent=3365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/categories?post=3365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/tags?post=3365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}