{"id":3058,"date":"2018-03-13T18:06:27","date_gmt":"2018-03-13T18:06:27","guid":{"rendered":"https:\/\/nationalland.com\/blog\/?p=3058"},"modified":"2023-03-28T16:25:04","modified_gmt":"2023-03-28T20:25:04","slug":"forest-finance-and-the-opportunity-cost-of-planting-trees","status":"publish","type":"post","link":"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/","title":{"rendered":"Understanding the Opportunity Costs of Owning Timberland"},"content":{"rendered":"<p>While I hear three primary reasons for <a href=\"https:\/\/nationalland.com\/blog\/the-benefits-of-land-ownership\/\">owning<\/a> or acquiring timberlands \u2013 to make money (<a href=\"https:\/\/nationalland.com\/blog\/timberland-investing-from-the-ground-up\/\">investment<\/a>), to manage risk (diversify a portfolio or secure wood supplies), and to recreate (huntin\u2019 and fishin\u2019) \u2013 they all benefit from an understanding of opportunity cost. How else could we use our resources to meet our objectives? And of our options, which should we choose? Basic financial tools and frameworks help organize our thinking to make optimal decisions given our opportunities and what we know at the time.<\/p>\n<p><strong>Opportunity Costs and the Time Value of Money<\/strong><\/p>\n<p>Investments always have an <a href=\"http:\/\/forisk.com\/blog\/2014\/12\/25\/forest-finance-aunt-fanny-asks-forestland-appreciation\/\" class=\"broken_link\">opportunity cost<\/a>; once capital has been allocated, it is unavailable for other uses, such as buying a truck or fixing the deck. When planting trees, the dollars we \u201cput in the ground\u201d do not generate income for years, so we want a perspective on whether or not the decision could meet our financial objectives.<\/p>\n<p>In practice, discounted cash flow (DCF) tools such as <a href=\"http:\/\/forisk.com\/blog\/2013\/12\/19\/forest-finance-value-dirt\/\" class=\"broken_link\">net present value (NPV<\/a>) and <a href=\"http:\/\/forisk.com\/blog\/2017\/02\/28\/pros-cons-using-internal-rate-return-irr\/\" class=\"broken_link\">internal rate of return (IRR<\/a>) address financial and valuation questions for investors, forest appraisers, and executives interested in timberland. Another approach to assess and communicate the financial implication of a forestry investment such as tree planting is to consider how $100 put in trees today must appreciate in order to cover the opportunity cost of this $100 applied elsewhere.<\/p>\n<p>To assess the opportunity cost of $100 put in trees, we can compare its future value across a range of interest rates over time (see table). These rates can be hypothetical or represent actual alternative investments for our capital. For example, 30-year U.S. Treasury Bonds currently yield 2.91%. The dividend yields of publicly traded timberland-owning REITs range from 3.0% to 4.3% as of late-January 2018.<\/p>\n<p><img data-attachment-id=\"3059\" data-permalink=\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/foriskchart\/\" data-orig-file=\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2018\/03\/ForiskChart.jpg?fit=884%2C393&amp;ssl=1\" data-orig-size=\"884,393\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ForiskChart\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2018\/03\/ForiskChart.jpg?fit=300%2C133&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2018\/03\/ForiskChart.jpg?fit=640%2C285&amp;ssl=1\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3059\" src=\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2018\/03\/ForiskChart.jpg?resize=640%2C285&#038;ssl=1\" alt=\"\" width=\"640\" height=\"285\" srcset=\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2018\/03\/ForiskChart.jpg?w=884&amp;ssl=1 884w, https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2018\/03\/ForiskChart.jpg?resize=300%2C133&amp;ssl=1 300w, https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2018\/03\/ForiskChart.jpg?resize=768%2C341&amp;ssl=1 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/p>\n<p>The table reinforces the power of compounded interest across rates and over time, and the impact and power of our investment decisions. The difference between a \u201ccertain\u201d 3% return and a less certain 6% gain over ten years has material implications.<\/p>\n<p>Buying and planting tree seedlings for financial gain comes with an implied commitment. While the building you buy generates rental income next month, and the row crop you sow generates income within a year, the forest you plant returns cash periodically, with the first installment coming ten or more years in the future. It needs a little patience.<\/p>\n<p><strong>This guest post is courtesy of Brooks Mendell, Ph.D., President and CEO at Forisk Consulting, a Georgia-based firm that specializes in forest-industry, timber-REIT,\u00a0bioenergy, and timber-market research. For more information, visit\u00a0<a href=\"http:\/\/www.forisk.com\/\">www.forisk.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While I hear three primary reasons for owning or acquiring timberlands \u2013 to make money (investment), to manage risk (diversify a portfolio or secure wood supplies), and to recreate (huntin\u2019 and fishin\u2019) \u2013 they all benefit from an understanding of opportunity cost. How else could we use our resources to meet our objectives? And of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Understanding the Opportunity Costs of Owning Timberland&#8221;<\/span><\/a><\/p>\n","protected":false},"author":41,"featured_media":3062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding the Opportunity Costs of Owning Timberland - National Land Realty News<\/title>\n<meta name=\"description\" content=\"While I hear three primary reasons for owning or acquiring timberlands \u2013 to make money (investment), to manage risk (diversify a portfolio or secure wood supplies), and to recreate (huntin\u2019 and fishin\u2019) \u2013 they all benefit from an understanding of opportunity cost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding the Opportunity Costs of Owning Timberland - National Land Realty News\" \/>\n<meta property=\"og:description\" content=\"While I hear three primary reasons for owning or acquiring timberlands \u2013 to make money (investment), to manage risk (diversify a portfolio or secure wood supplies), and to recreate (huntin\u2019 and fishin\u2019) \u2013 they all benefit from an understanding of opportunity cost.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/\" \/>\n<meta property=\"og:site_name\" content=\"National Land Realty News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nationallandrealty\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T18:06:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-28T20:25:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nationalland.com\/blog\/wp-content\/uploads\/2018\/03\/ForiskOppCost_header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brooks Mendell, Ph.D.\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@ThisIsYourLand\" \/>\n<meta name=\"twitter:site\" content=\"@ThisIsYourLand\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brooks Mendell, Ph.D.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/\"},\"author\":{\"name\":\"Brooks Mendell, Ph.D.\",\"@id\":\"https:\/\/nationalland.com\/blog\/#\/schema\/person\/81d759503919bbebab794d19ab1eb433\"},\"headline\":\"Understanding the Opportunity Costs of Owning Timberland\",\"datePublished\":\"2018-03-13T18:06:27+00:00\",\"dateModified\":\"2023-03-28T20:25:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/\"},\"wordCount\":419,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nationalland.com\/blog\/#organization\"},\"articleSection\":[\"Timberland\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/\",\"url\":\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/\",\"name\":\"Understanding the Opportunity Costs of Owning Timberland - National Land Realty News\",\"isPartOf\":{\"@id\":\"https:\/\/nationalland.com\/blog\/#website\"},\"datePublished\":\"2018-03-13T18:06:27+00:00\",\"dateModified\":\"2023-03-28T20:25:04+00:00\",\"description\":\"While I hear three primary reasons for owning or acquiring timberlands \u2013 to make money (investment), to manage risk (diversify a portfolio or secure wood supplies), and to recreate (huntin\u2019 and fishin\u2019) \u2013 they all benefit from an understanding of opportunity cost.\",\"breadcrumb\":{\"@id\":\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nationalland.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding the Opportunity Costs of Owning Timberland\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nationalland.com\/blog\/#website\",\"url\":\"https:\/\/nationalland.com\/blog\/\",\"name\":\"National Land Realty Blog\",\"description\":\"News, insights and information on buying and selling land\",\"publisher\":{\"@id\":\"https:\/\/nationalland.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nationalland.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nationalland.com\/blog\/#organization\",\"name\":\"National Land Realty\",\"url\":\"https:\/\/nationalland.com\/blog\/\",\"sameAs\":[\"http:\/\/www.instagram.com\/nationallandrealty\",\"https:\/\/www.linkedin.com\/company\/2448696\/\",\"http:\/\/www.youtube.com\/nationallandrealty\",\"https:\/\/www.facebook.com\/nationallandrealty\/\",\"https:\/\/twitter.com\/ThisIsYourLand\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nationalland.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2017\/07\/3Color_Small_Final.png?fit=324%2C180&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2017\/07\/3Color_Small_Final.png?fit=324%2C180&ssl=1\",\"width\":324,\"height\":180,\"caption\":\"National Land Realty\"},\"image\":{\"@id\":\"https:\/\/nationalland.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/nationalland.com\/blog\/#\/schema\/person\/81d759503919bbebab794d19ab1eb433\",\"name\":\"Brooks Mendell, Ph.D.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nationalland.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2017\/08\/Brooks-Mendell-Headshot-xlarge-e1503926719893.jpg?fit=96%2C93&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2017\/08\/Brooks-Mendell-Headshot-xlarge-e1503926719893.jpg?fit=96%2C93&ssl=1\",\"caption\":\"Brooks Mendell, Ph.D.\"},\"description\":\"Dr. Brooks Mendell is President and CEO at Forisk, where he leads the firm\u2019s research program. Founded by Dr. Mendell in 2004, Forisk publishes the Forisk Research Quarterly, which provides market analysis, operations research and timber forecasts to senior management and investors in North America\u2019s forest products industry and timberland investing sectors. Dr. Mendell is an internationally recognized business advisor, researcher, and speaker in the fields of forest business, timberland investing, wood bioenergy and business communications. He has broad domestic and international experience supporting small businesses, Fortune 500 corporations and public organizations. His industry experience includes roles in harvest operations, wood procurement, management consulting, and academia. A Fulbright Scholar, his forestry-related books include \u201cLoving Trees is Not Enough,\u201d \u201cForest Finance Simplified,\u201d and \u201cAunt Fanny Learns Forestry: Managing Timberland as an Investment.\\\" Dr. Mendell earned BS and MS degrees at M.I.T., an MBA at the University of California at Berkeley, and a PhD in Forest Finance at UGA.\",\"sameAs\":[\"http:\/\/forisk.com\"],\"url\":\"https:\/\/nationalland.com\/blog\/author\/brooks-mendell-ph-d\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding the Opportunity Costs of Owning Timberland - National Land Realty News","description":"While I hear three primary reasons for owning or acquiring timberlands \u2013 to make money (investment), to manage risk (diversify a portfolio or secure wood supplies), and to recreate (huntin\u2019 and fishin\u2019) \u2013 they all benefit from an understanding of opportunity cost.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/","og_locale":"en_US","og_type":"article","og_title":"Understanding the Opportunity Costs of Owning Timberland - National Land Realty News","og_description":"While I hear three primary reasons for owning or acquiring timberlands \u2013 to make money (investment), to manage risk (diversify a portfolio or secure wood supplies), and to recreate (huntin\u2019 and fishin\u2019) \u2013 they all benefit from an understanding of opportunity cost.","og_url":"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/","og_site_name":"National Land Realty News","article_publisher":"https:\/\/www.facebook.com\/nationallandrealty\/","article_published_time":"2018-03-13T18:06:27+00:00","article_modified_time":"2023-03-28T20:25:04+00:00","og_image":[{"width":1600,"height":800,"url":"https:\/\/nationalland.com\/blog\/wp-content\/uploads\/2018\/03\/ForiskOppCost_header.jpg","type":"image\/jpeg"}],"author":"Brooks Mendell, Ph.D.","twitter_card":"summary","twitter_creator":"@ThisIsYourLand","twitter_site":"@ThisIsYourLand","twitter_misc":{"Written by":"Brooks Mendell, Ph.D.","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/#article","isPartOf":{"@id":"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/"},"author":{"name":"Brooks Mendell, Ph.D.","@id":"https:\/\/nationalland.com\/blog\/#\/schema\/person\/81d759503919bbebab794d19ab1eb433"},"headline":"Understanding the Opportunity Costs of Owning Timberland","datePublished":"2018-03-13T18:06:27+00:00","dateModified":"2023-03-28T20:25:04+00:00","mainEntityOfPage":{"@id":"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/"},"wordCount":419,"commentCount":0,"publisher":{"@id":"https:\/\/nationalland.com\/blog\/#organization"},"articleSection":["Timberland"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/","url":"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/","name":"Understanding the Opportunity Costs of Owning Timberland - National Land Realty News","isPartOf":{"@id":"https:\/\/nationalland.com\/blog\/#website"},"datePublished":"2018-03-13T18:06:27+00:00","dateModified":"2023-03-28T20:25:04+00:00","description":"While I hear three primary reasons for owning or acquiring timberlands \u2013 to make money (investment), to manage risk (diversify a portfolio or secure wood supplies), and to recreate (huntin\u2019 and fishin\u2019) \u2013 they all benefit from an understanding of opportunity cost.","breadcrumb":{"@id":"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nationalland.com\/blog\/forest-finance-and-the-opportunity-cost-of-planting-trees\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nationalland.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Understanding the Opportunity Costs of Owning Timberland"}]},{"@type":"WebSite","@id":"https:\/\/nationalland.com\/blog\/#website","url":"https:\/\/nationalland.com\/blog\/","name":"National Land Realty Blog","description":"News, insights and information on buying and selling land","publisher":{"@id":"https:\/\/nationalland.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nationalland.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nationalland.com\/blog\/#organization","name":"National Land Realty","url":"https:\/\/nationalland.com\/blog\/","sameAs":["http:\/\/www.instagram.com\/nationallandrealty","https:\/\/www.linkedin.com\/company\/2448696\/","http:\/\/www.youtube.com\/nationallandrealty","https:\/\/www.facebook.com\/nationallandrealty\/","https:\/\/twitter.com\/ThisIsYourLand"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nationalland.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2017\/07\/3Color_Small_Final.png?fit=324%2C180&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2017\/07\/3Color_Small_Final.png?fit=324%2C180&ssl=1","width":324,"height":180,"caption":"National Land Realty"},"image":{"@id":"https:\/\/nationalland.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/nationalland.com\/blog\/#\/schema\/person\/81d759503919bbebab794d19ab1eb433","name":"Brooks Mendell, Ph.D.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nationalland.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2017\/08\/Brooks-Mendell-Headshot-xlarge-e1503926719893.jpg?fit=96%2C93&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2017\/08\/Brooks-Mendell-Headshot-xlarge-e1503926719893.jpg?fit=96%2C93&ssl=1","caption":"Brooks Mendell, Ph.D."},"description":"Dr. Brooks Mendell is President and CEO at Forisk, where he leads the firm\u2019s research program. Founded by Dr. Mendell in 2004, Forisk publishes the Forisk Research Quarterly, which provides market analysis, operations research and timber forecasts to senior management and investors in North America\u2019s forest products industry and timberland investing sectors. Dr. Mendell is an internationally recognized business advisor, researcher, and speaker in the fields of forest business, timberland investing, wood bioenergy and business communications. He has broad domestic and international experience supporting small businesses, Fortune 500 corporations and public organizations. His industry experience includes roles in harvest operations, wood procurement, management consulting, and academia. A Fulbright Scholar, his forestry-related books include \u201cLoving Trees is Not Enough,\u201d \u201cForest Finance Simplified,\u201d and \u201cAunt Fanny Learns Forestry: Managing Timberland as an Investment.\" Dr. Mendell earned BS and MS degrees at M.I.T., an MBA at the University of California at Berkeley, and a PhD in Forest Finance at UGA.","sameAs":["http:\/\/forisk.com"],"url":"https:\/\/nationalland.com\/blog\/author\/brooks-mendell-ph-d\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2018\/03\/ForiskOppCost_header.jpg?fit=1600%2C800&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7sjRT-Nk","_links":{"self":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts\/3058"}],"collection":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/comments?post=3058"}],"version-history":[{"count":4,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts\/3058\/revisions"}],"predecessor-version":[{"id":8463,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts\/3058\/revisions\/8463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/media\/3062"}],"wp:attachment":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/media?parent=3058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/categories?post=3058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/tags?post=3058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}