{"id":293,"date":"2016-04-29T06:30:31","date_gmt":"2016-04-29T06:30:31","guid":{"rendered":"https:\/\/nationalland.com\/blog\/?p=293"},"modified":"2022-11-23T12:38:12","modified_gmt":"2022-11-23T17:38:12","slug":"empower-your-land-brokerage-business","status":"publish","type":"post","link":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/","title":{"rendered":"Empower Your Land Brokerage Business – 5 Strategies"},"content":{"rendered":"

Empower Your Land Brokerage Business<\/h2>\n

In any business \u2014 just like my coach used to tell me \u2014 nothing stays the same. You can get better or you can get worse. And to continue to succeed in the land brokerage business, you should be integrating technology like never before into your marketing strategy.<\/p>\n

Here are five technology strategies you must have if you want to keep moving ahead:<\/p>\n

1. Give visitors a welcoming and user-friendly website.<\/h3>\n

More than ever before, your website is your storefront, as well as the introduction for a prospective client. By the time you talk with a prospect, chances are good they\u2019ll know more about you than you do them. Your opportunity to make a positive first impression has never been more important.<\/p>\n

What first impression are you giving? An outdated, unorganized, hard-to-read website says you don\u2019t take pride in your web appearance \u2014 and, by extension, your business. Your prospective buyers and sellers will take note. And, perhaps most damaging, your site will slip in online rankings.<\/p>\n

Instead of investing your hard earned dollars on new carpet and paint for your office, take that money and put it where it will make a true difference. Spend it on making your website an impressive virtual storefront.<\/p>\n

2. Continually improve SEO.<\/h3>\n

Search engine optimization (SEO) is the standard for marketing a website today.<\/p>\n

Simply put, SEO is the relationship between what keywords people use to search for your business and what keywords are recognized by your website. How well you make sure your site is recognized by search engines determines how high on the list your results appear.<\/p>\n

Step back and think about what terms a prospective buyer would use to find your services online. So you sell land. So \u201cland\u201d as a keyword is obvious. But what about \u201cproperty?” What about \u201cground?”<\/p>\n

To you, they may mean the same thing. However, each individual who conducts an online search thinks differently. For every aspect of your business, you need to get into that person\u2019s head.<\/p>\n

3. Develop an email marketing strategy.<\/h3>\n

One of the most effective tools for brokers is an email blast that gives you an easy way to get your listings and your brokerage in front of people. It offers a way to immediately drive traffic to your website. It also gives you opportunities to showcase specific properties, brokerage activities, and relevant news stories.<\/p>\n

Some guidelines for a good email newsletter: feature a single property that stands out from the crowd, or an upcoming auction, a handful of new listings, and few that have recently have gone under contract or sold.<\/p>\n

Once you\u2019ve built an audience through email traffic, subscribers will look forward to your newsletter as it most likely will contain something they\u2019ll find of interest.<\/p>\n

A caveat: Make sure your email marketing is professionally designed and well written. One misspelling or a muddy layout won\u2019t give subscribers a reason to keep reading or stay subscribing. And be a good steward of the CAN-SPAM Act by making it easy for those who choose to, to unsubscribe.<\/p>\n

4. Get your listings on the national marketing sites.<\/h3>\n

It\u2019s a fact: If you want your listings found, you need to be on the national marketing sites that can be found on page 1 rankings. These sites are leading the way in SEO and will be around for a long time. Use them \u2014 they will help produce prospects for your land brokerage business.<\/p>\n

Pay close attention to the sites that allow you to link to your individual site. Look for the national sites that use key search terms for the sector of brokerage or real estate you specialize in. If someone searches for \u201ctimberland for sale in Georgia,\u201d you want to be sure you\u2019re on a site that produces search results for that type of search.<\/p>\n

You can save a lot of time inputting individual data on these national marketing sites. Talk with your Internet technology specialist about finding a way to utilize your listing data to sync with these sites.<\/p>\n

5. Prioritize social media in your marketing plan for your land brokerage business.<\/h3>\n

Many TV spots, print ads \u2014 even product packaging \u2014 for small businesses feature social media shout-outs. I believe social media is a valuable tool for marketing a land brokerage business. However, it\u2019s important to prioritize how and when you use social media.<\/p>\n

Whether we like it or not, there is a growing segment of the population that prefers to receive their information and news through social media, and the statistics are clearly showing that this trend will continue to rise. Not surprisingly, more and more well-educated and affluent people are regularly using Facebook, LinkedIn, Twitter, Google+, etc. Since they are spending more time on these social media sites, it only makes sense that we should all be using them to promote our brands and services.<\/p>\n

Some useful tidbits pertaining to social media \u2014 According to Kissmetrics, posts containing photos on social sites get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.\u00a0 A study by Buddymedia concluded that engagement rates for Facebook are 18% higher on Thursday and Fridays, and an article on ContentCrossroads.com reveals that the best place for your social media icons is in the upper right corner of your website as a visitor\u2019s eyes have a tendency to move more to this location than any other spot on their screen.<\/p>\n

Remember, prospects are first and foremost going to go to your website to find out more about your brokerage and your listings. Social media is another tool to keep you connected with your audience. First, spend your efforts on your site, SEO, and email marketing. Then add social media.<\/p>\n

We need to stay in the game.<\/em><\/strong><\/p>\n

I believe we\u2019ve all worked too hard not to keep growing our brands and keep operating our brokerages independently \u2014 while still competing with larger brokerages.<\/p>\n

In the land brokerage industry, our game is changing. People are starting to break away from the pack. We\u2019re seeing lots of individual brokerages rise to the top and we\u2019re not seeing much parity. But as a league of land professionals<\/a>, we all need to be willing to make adjustments if we\u2019re going to stay in the game for the long haul.<\/p>\n

The advantage lies in technology. And technology will define our success in the future. This is about using the right tools to help prospective buyers and sellers find you online, and making a great impression when they do. This is about making a connection, not just getting a hit.<\/p>\n

Written By: Aaron Graham<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Empower Your Land Brokerage Business In any business \u2014 just like my coach used to tell me \u2014 nothing stays the same. You can get better or you can get worse. And to continue to succeed in the land brokerage business, you should be integrating technology like never before into your marketing strategy. Here are … <\/p>\n

Continue reading “Empower Your Land Brokerage Business – 5 Strategies”<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[117],"tags":[164,160,163,159,155,167,157,168,152,147,166,158,165],"class_list":["post-293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-land-industry-news","tag-bing","tag-brokerage","tag-google","tag-innovation","tag-land-brokerage","tag-land-brokerage-technology","tag-land-pros","tag-land-pros-system","tag-national-land","tag-national-land-realty","tag-social-media","tag-technology","tag-yahoo","entry"],"yoast_head":"\nEmpower Your Land Brokerage Business - 5 Strategies - National Land Realty News<\/title>\n<meta name=\"description\" content=\"To continue to succeed in the land brokerage business, you should be integrating technology like never before into your marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empower Your Land Brokerage Business - 5 Strategies - National Land Realty News\" \/>\n<meta property=\"og:description\" content=\"To continue to succeed in the land brokerage business, you should be integrating technology like never before into your marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/\" \/>\n<meta property=\"og:site_name\" content=\"National Land Realty News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nationallandrealty\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-29T06:30:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-23T17:38:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nationalland.com\/blog\/wp-content\/uploads\/2016\/04\/LandTech-1024x683.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaron Graham, ALC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ThisIsYourLand\" \/>\n<meta name=\"twitter:site\" content=\"@ThisIsYourLand\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Graham, ALC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/\"},\"author\":{\"name\":\"Aaron Graham, ALC\",\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/#\\\/schema\\\/person\\\/81c7582d6ae82baed96893a058bfb910\"},\"headline\":\"Empower Your Land Brokerage Business – 5 Strategies\",\"datePublished\":\"2016-04-29T06:30:31+00:00\",\"dateModified\":\"2022-11-23T17:38:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/\"},\"wordCount\":1108,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nationalland.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/LandTech.jpeg?fit=5078%2C3385&ssl=1\",\"keywords\":[\"Bing\",\"Brokerage\",\"Google\",\"Innovation\",\"Land Brokerage\",\"Land Brokerage Technology\",\"Land Pros\",\"Land Pros System\",\"National Land\",\"National Land Realty\",\"Social Media\",\"Technology\",\"Yahoo\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/\",\"url\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/\",\"name\":\"Empower Your Land Brokerage Business - 5 Strategies - National Land Realty News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nationalland.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/LandTech.jpeg?fit=5078%2C3385&ssl=1\",\"datePublished\":\"2016-04-29T06:30:31+00:00\",\"dateModified\":\"2022-11-23T17:38:12+00:00\",\"description\":\"To continue to succeed in the land brokerage business, you should be integrating technology like never before into your marketing strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nationalland.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/LandTech.jpeg?fit=5078%2C3385&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nationalland.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/LandTech.jpeg?fit=5078%2C3385&ssl=1\",\"width\":5078,\"height\":3385,\"caption\":\"Farmer Using Digital Tablet In Field Of Wheat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/empower-your-land-brokerage-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Empower Your Land Brokerage Business – 5 Strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/\",\"name\":\"National Land Realty Blog\",\"description\":\"News, insights and information on buying and selling land\",\"publisher\":{\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/#organization\",\"name\":\"National Land Realty\",\"url\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nationalland.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/3Color_Small_Final.png?fit=324%2C180&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nationalland.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/3Color_Small_Final.png?fit=324%2C180&ssl=1\",\"width\":324,\"height\":180,\"caption\":\"National Land Realty\"},\"image\":{\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/nationallandrealty\\\/\",\"https:\\\/\\\/x.com\\\/ThisIsYourLand\",\"http:\\\/\\\/www.instagram.com\\\/nationallandrealty\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2448696\\\/\",\"http:\\\/\\\/www.youtube.com\\\/nationallandrealty\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/#\\\/schema\\\/person\\\/81c7582d6ae82baed96893a058bfb910\",\"name\":\"Aaron Graham, ALC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/i0.wp.com\\\/nationalland.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/IMG_0769-2.jpg?resize=96%2C96&ssl=1\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nationalland.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/IMG_0769-2.jpg?resize=96%2C96&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nationalland.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/IMG_0769-2.jpg?resize=96%2C96&ssl=1\",\"caption\":\"Aaron Graham, ALC\"},\"description\":\"Aaron Graham is the President of National Land Realty (NLR) and the Managing Broker for NLR's Midwest Office located in Gretna, NE. Aaron oversees the activities of NLR's licensed associates in Nebraska, Kansas, Iowa & Missouri, and he also works closely with NLR's Broker\\\/Partners across the United States. Aaron entered the real estate business in 2004 after retiring from a successful NFL career where he played for the Arizona Cardinals, Oakland Raider and Tennessee Titans. Since that time, Aaron has brokered over $250,000,000 of land transactions throughout the Midwest; mostly in the farm, ranch and recreational market sectors. Aaron has earned the esteemed designation of being an Accredited Land Consultant with the Realtors Land Institute (RLI), which only the best in the land business achieve. Aaron serves on the Board of Directors for RLI and also as the Chair on the Future Leaders Committee. Aaron was awarded the 2015 \\\"Rising Star Award\\\" from RLI in March 2016. He lives in Gretna, NE with his wife, Kim, and their 4 children, Cooper, Baylen, Landrie and Nash. View Aaron's Listings and Reviews on NationalLand.com\",\"sameAs\":[\"https:\\\/\\\/nationalland.com\\\/aaron-graham\"],\"url\":\"https:\\\/\\\/nationalland.com\\\/blog\\\/author\\\/aaron-graham\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Empower Your Land Brokerage Business - 5 Strategies - National Land Realty News","description":"To continue to succeed in the land brokerage business, you should be integrating technology like never before into your marketing strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/","og_locale":"en_US","og_type":"article","og_title":"Empower Your Land Brokerage Business - 5 Strategies - National Land Realty News","og_description":"To continue to succeed in the land brokerage business, you should be integrating technology like never before into your marketing strategy.","og_url":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/","og_site_name":"National Land Realty News","article_publisher":"https:\/\/www.facebook.com\/nationallandrealty\/","article_published_time":"2016-04-29T06:30:31+00:00","article_modified_time":"2022-11-23T17:38:12+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/nationalland.com\/blog\/wp-content\/uploads\/2016\/04\/LandTech-1024x683.jpeg","type":"image\/jpeg"}],"author":"Aaron Graham, ALC","twitter_card":"summary_large_image","twitter_creator":"@ThisIsYourLand","twitter_site":"@ThisIsYourLand","twitter_misc":{"Written by":"Aaron Graham, ALC","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/#article","isPartOf":{"@id":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/"},"author":{"name":"Aaron Graham, ALC","@id":"https:\/\/nationalland.com\/blog\/#\/schema\/person\/81c7582d6ae82baed96893a058bfb910"},"headline":"Empower Your Land Brokerage Business – 5 Strategies","datePublished":"2016-04-29T06:30:31+00:00","dateModified":"2022-11-23T17:38:12+00:00","mainEntityOfPage":{"@id":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/"},"wordCount":1108,"commentCount":0,"publisher":{"@id":"https:\/\/nationalland.com\/blog\/#organization"},"image":{"@id":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2016\/04\/LandTech.jpeg?fit=5078%2C3385&ssl=1","keywords":["Bing","Brokerage","Google","Innovation","Land Brokerage","Land Brokerage Technology","Land Pros","Land Pros System","National Land","National Land Realty","Social Media","Technology","Yahoo"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/","url":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/","name":"Empower Your Land Brokerage Business - 5 Strategies - National Land Realty News","isPartOf":{"@id":"https:\/\/nationalland.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/#primaryimage"},"image":{"@id":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2016\/04\/LandTech.jpeg?fit=5078%2C3385&ssl=1","datePublished":"2016-04-29T06:30:31+00:00","dateModified":"2022-11-23T17:38:12+00:00","description":"To continue to succeed in the land brokerage business, you should be integrating technology like never before into your marketing strategy.","breadcrumb":{"@id":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/#primaryimage","url":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2016\/04\/LandTech.jpeg?fit=5078%2C3385&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2016\/04\/LandTech.jpeg?fit=5078%2C3385&ssl=1","width":5078,"height":3385,"caption":"Farmer Using Digital Tablet In Field Of Wheat"},{"@type":"BreadcrumbList","@id":"https:\/\/nationalland.com\/blog\/empower-your-land-brokerage-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nationalland.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Empower Your Land Brokerage Business – 5 Strategies"}]},{"@type":"WebSite","@id":"https:\/\/nationalland.com\/blog\/#website","url":"https:\/\/nationalland.com\/blog\/","name":"National Land Realty Blog","description":"News, insights and information on buying and selling land","publisher":{"@id":"https:\/\/nationalland.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nationalland.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nationalland.com\/blog\/#organization","name":"National Land Realty","url":"https:\/\/nationalland.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nationalland.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2017\/07\/3Color_Small_Final.png?fit=324%2C180&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2017\/07\/3Color_Small_Final.png?fit=324%2C180&ssl=1","width":324,"height":180,"caption":"National Land Realty"},"image":{"@id":"https:\/\/nationalland.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nationallandrealty\/","https:\/\/x.com\/ThisIsYourLand","http:\/\/www.instagram.com\/nationallandrealty","https:\/\/www.linkedin.com\/company\/2448696\/","http:\/\/www.youtube.com\/nationallandrealty"]},{"@type":"Person","@id":"https:\/\/nationalland.com\/blog\/#\/schema\/person\/81c7582d6ae82baed96893a058bfb910","name":"Aaron Graham, ALC","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0769-2.jpg?resize=96%2C96&ssl=1","url":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0769-2.jpg?resize=96%2C96&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0769-2.jpg?resize=96%2C96&ssl=1","caption":"Aaron Graham, ALC"},"description":"Aaron Graham is the President of National Land Realty (NLR) and the Managing Broker for NLR's Midwest Office located in Gretna, NE. Aaron oversees the activities of NLR's licensed associates in Nebraska, Kansas, Iowa & Missouri, and he also works closely with NLR's Broker\/Partners across the United States. Aaron entered the real estate business in 2004 after retiring from a successful NFL career where he played for the Arizona Cardinals, Oakland Raider and Tennessee Titans. Since that time, Aaron has brokered over $250,000,000 of land transactions throughout the Midwest; mostly in the farm, ranch and recreational market sectors. Aaron has earned the esteemed designation of being an Accredited Land Consultant with the Realtors Land Institute (RLI), which only the best in the land business achieve. Aaron serves on the Board of Directors for RLI and also as the Chair on the Future Leaders Committee. Aaron was awarded the 2015 \"Rising Star Award\" from RLI in March 2016. He lives in Gretna, NE with his wife, Kim, and their 4 children, Cooper, Baylen, Landrie and Nash. View Aaron's Listings and Reviews on NationalLand.com","sameAs":["https:\/\/nationalland.com\/aaron-graham"],"url":"https:\/\/nationalland.com\/blog\/author\/aaron-graham\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2016\/04\/LandTech.jpeg?fit=5078%2C3385&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7sjRT-4J","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts\/293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/comments?post=293"}],"version-history":[{"count":6,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts\/293\/revisions"}],"predecessor-version":[{"id":7509,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts\/293\/revisions\/7509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/media\/295"}],"wp:attachment":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/media?parent=293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/categories?post=293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/tags?post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}