{"id":2775,"date":"2017-12-07T10:45:07","date_gmt":"2017-12-07T10:45:07","guid":{"rendered":"https:\/\/nationalland.com\/blog\/?p=2775"},"modified":"2021-08-13T13:58:55","modified_gmt":"2021-08-13T17:58:55","slug":"average-timber-price","status":"publish","type":"post","link":"https:\/\/nationalland.com\/blog\/average-timber-price\/","title":{"rendered":"Forest Finance and the Math of Timber Market Analysis"},"content":{"rendered":"<p>Todd Rose, in his book \u201cThe End of Average,\u201d talks about the \u201ctyranny of the average.\u201d For any group of people, we can estimate an average height and average weight and average test score, and all of this leads us to think in terms of the \u201caverage\u201d person when making policy or educational or other decisions. However, in practice and in fact, few people are average across multiple categories. Any given person will be all over the map on the range of factors considered.<\/p>\n<p><strong>What is an \u201cAverage\u201d Timber Market?<\/strong><\/p>\n<p>So this concept made me consider applications and insights to analyzing timber or wood markets and forecasting timber prices. There is no such thing as an \u201caverage timber market.\u201d Rather, when our team profiles markets based on a range of factors related to supply and wood-using capacity and forest operations and economics, each market produces a unique profile. These markets can be grouped to some extent, for analytical and tracking purposes, but the uniqueness highlights how timberland valuations and wood procurement strategies and forest management plans must be customized to the market and to the asset for any primary objective related to optimizing performance, efficiency and returns.<\/p>\n<p>Critics of this thinking might argue that grouping and generalizing, while washing out variances and differences across individuals, facilitates statistical analysis and the testing of hypotheses about how things work. Okay, this makes sense. We make tradeoffs for different applications. For example, timber markets with lots of mills will have better infrastructure, more loggers and, on average, higher timberland values and more productive (higher yielding) forests. That said, these averages tell us little about how to optimize a given forest, supply situation, or set of mills.<\/p>\n<p>Imagine a wood procurement manager with foresters buying wood for a sawmill at different prices and volumes and levels of quality. It is possible that the experienced forester bringing in the most wood with the best quality may spend higher than average prices to procure that wood. And if the procurement manager insisted that this higher cost forester reduce his per unit prices, the quality and reliability of his wood flows would probably fall. The \u201caverage\u201d informs us to a point; it rarely accounts for skill, quality, experience or efficiency. Mills, for example, that truly understand their manufacturing yields and financial \u201creturns to log\u201d focus more on maximizing value than on beating the average.<\/p>\n<p>Back when Garrison Keillor hosted the radio program \u201cPrairie Home Companion,\u201d he would tell stories about Lake Wobegon, a small fictional town in central Minnesota, \u201cwhere all the women are strong, all the men are good-looking, and all the children are above average.\u201d This statement, of course, creates an awkward mathematical problem.<\/p>\n<p>When our team at Forisk studies timber markets, we put the mill, timber property or local market at the center of the analysis. We make multiple assessments of the individual market using scenarios and competing data sources. Then we look at how those individual markets perform as the economy changes or as end markets shift. This provides a path for a grouping markets conditionally and also for identifying proxies that can be applied in cases where markets remain opaque. The results generate more nuanced \u2013 and mathematically possible \u2013 insights than comparing everything to an average when deciding on next steps.<\/p>\n<p><strong>This guest post is courtesy of Brooks Mendell, Ph.D., President and CEO at Forisk Consulting, a Georgia-based firm that specializes in forest-industry, timber-REIT,\u00a0bioenergy, and timber-market research. For more information, visit\u00a0<a href=\"http:\/\/www.forisk.com\/\">www.forisk.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todd Rose, in his book \u201cThe End of Average,\u201d talks about the \u201ctyranny of the average.\u201d For any group of people, we can estimate an average height and average weight and average test score, and all of this leads us to think in terms of the \u201caverage\u201d person when making policy or educational or other &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/nationalland.com\/blog\/average-timber-price\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Forest Finance and the Math of Timber Market Analysis&#8221;<\/span><\/a><\/p>\n","protected":false},"author":41,"featured_media":2784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[9],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Forest Finance and the Math of Timber Market Analysis - National Land Realty News<\/title>\n<meta name=\"description\" content=\"Todd Rose, in his book \u201cThe End of Average,\u201d talks about the \u201ctyranny of the average.\u201d For any group of people, we can estimate an average height and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nationalland.com\/blog\/average-timber-price\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forest Finance and the Math of Timber Market Analysis - National Land Realty News\" \/>\n<meta property=\"og:description\" content=\"Todd Rose, in his book \u201cThe End of Average,\u201d talks about the \u201ctyranny of the average.\u201d For any group of people, we can estimate an average height and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nationalland.com\/blog\/average-timber-price\/\" \/>\n<meta property=\"og:site_name\" content=\"National Land Realty News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nationallandrealty\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-07T10:45:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-13T17:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2017\/12\/Avgtimberprice_header-3232012602-1628877522419.jpg?fit=1286%2C799&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1286\" \/>\n\t<meta property=\"og:image:height\" content=\"799\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brooks Mendell, Ph.D.\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@ThisIsYourLand\" \/>\n<meta name=\"twitter:site\" content=\"@ThisIsYourLand\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brooks Mendell, Ph.D.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nationalland.com\/blog\/average-timber-price\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nationalland.com\/blog\/average-timber-price\/\"},\"author\":{\"name\":\"Brooks Mendell, Ph.D.\",\"@id\":\"https:\/\/nationalland.com\/blog\/#\/schema\/person\/81d759503919bbebab794d19ab1eb433\"},\"headline\":\"Forest Finance and the Math of Timber Market Analysis\",\"datePublished\":\"2017-12-07T10:45:07+00:00\",\"dateModified\":\"2021-08-13T17:58:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nationalland.com\/blog\/average-timber-price\/\"},\"wordCount\":592,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nationalland.com\/blog\/#organization\"},\"articleSection\":[\"Timberland\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nationalland.com\/blog\/average-timber-price\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nationalland.com\/blog\/average-timber-price\/\",\"url\":\"https:\/\/nationalland.com\/blog\/average-timber-price\/\",\"name\":\"Forest Finance and the Math of Timber Market Analysis - 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A Fulbright Scholar, his forestry-related books include \u201cLoving Trees is Not Enough,\u201d \u201cForest Finance Simplified,\u201d and \u201cAunt Fanny Learns Forestry: Managing Timberland as an Investment.\" Dr. Mendell earned BS and MS degrees at M.I.T., an MBA at the University of California at Berkeley, and a PhD in Forest Finance at UGA.","sameAs":["http:\/\/forisk.com"],"url":"https:\/\/nationalland.com\/blog\/author\/brooks-mendell-ph-d\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2017\/12\/Avgtimberprice_header-3232012602-1628877522419.jpg?fit=1286%2C799&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7sjRT-IL","_links":{"self":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts\/2775"}],"collection":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/comments?post=2775"}],"version-history":[{"count":6,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts\/2775\/revisions"}],"predecessor-version":[{"id":5882,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/posts\/2775\/revisions\/5882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/media\/2784"}],"wp:attachment":[{"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/media?parent=2775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/categories?post=2775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nationalland.com\/blog\/wp-json\/wp\/v2\/tags?post=2775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}