{"id":11564,"date":"2026-08-21T15:34:05","date_gmt":"2026-08-21T19:34:05","guid":{"rendered":"https:\/\/nationalland.com\/blog\/?p=11564"},"modified":"2026-08-21T15:41:02","modified_gmt":"2026-08-21T19:41:02","slug":"national-land-realty-announces-kelly-balderrama-as-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/nationalland.com\/blog\/national-land-realty-announces-kelly-balderrama-as-chief-marketing-officer\/","title":{"rendered":"National Land Realty Announces Kelly Balderrama as Chief Marketing Officer"},"content":{"rendered":"\n<p>National Land Realty (NLR), one of the nation\u2019s leading land real estate brokerages, is pleased to announce the promotion of Kelly Balderrama to Chief Marketing Officer. Balderrama previously served as the company\u2019s Senior Director of Marketing and has played an integral role in shaping NLR\u2019s marketing strategy, supporting its agents, and strengthening the company\u2019s brand.<\/p>\n\n\n\n<p>Throughout her time with National Land Realty, Balderrama has demonstrated a strong combination of dedication, creativity, and strategic insight. From mentoring the marketing team to developing innovative campaigns, her impact has been felt throughout the organization. Feedback from NLR\u2019s Land Professionals has also highlighted her commitment to helping agents succeed and grow their businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"646\" data-attachment-id=\"11571\" data-permalink=\"https:\/\/nationalland.com\/blog\/national-land-realty-announces-kelly-balderrama-as-chief-marketing-officer\/kellyheadshot1\/\" data-orig-file=\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2026\/08\/Kellyheadshot1.jpg?fit=990%2C1000&amp;ssl=1\" data-orig-size=\"990,1000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 13 Pro Max&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1786996322&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;2.71&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.011111111111111&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Kellyheadshot1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2026\/08\/Kellyheadshot1.jpg?fit=640%2C646&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2026\/08\/Kellyheadshot1.jpg?resize=640%2C646&#038;ssl=1\" alt=\"Kelly Balderrama\n\" class=\"wp-image-11571\" srcset=\"https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2026\/08\/Kellyheadshot1.jpg?w=990&amp;ssl=1 990w, https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2026\/08\/Kellyheadshot1.jpg?resize=297%2C300&amp;ssl=1 297w, https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2026\/08\/Kellyheadshot1.jpg?resize=768%2C776&amp;ssl=1 768w, https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2026\/08\/Kellyheadshot1.jpg?resize=24%2C24&amp;ssl=1 24w, https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2026\/08\/Kellyheadshot1.jpg?resize=48%2C48&amp;ssl=1 48w, https:\/\/i0.wp.com\/nationalland.com\/blog\/wp-content\/uploads\/2026\/08\/Kellyheadshot1.jpg?resize=96%2C96&amp;ssl=1 96w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>\u201cI\u2019m incredibly grateful for the opportunity to serve National Land Realty in this new capacity,\u201d said Balderrama. \u201cThis company has an extraordinary story, a strong foundation and an incredible network of people who care deeply about land and the clients we serve. I\u2019m excited to build upon that foundation, strengthen the connection between our brand, our agents and our customers, and help position National Land Realty for continued growth. It\u2019s an honor to step into this role, and I look forward to what we will accomplish together.\u201d<\/p>\n\n\n\n<p>National Land Realty CEO Doug Adams said the transition represents a new chapter for the company\u2019s marketing efforts and will further strengthen the support NLR provides.<\/p>\n\n\n\n<p>\u201cWe\u2019re very excited about the direction our marketing team is taking, and Kelly is the right person to lead us into this next chapter,\u201d said Doug Adams, CEO of National Land Realty. \u201cOur goal is to provide the best possible marketing support and resources for our agents, brokers, and clients, and this change will allow us to take those services to the next level. Kelly understands our business, our people, and the unique needs of the land industry. Kelly\u2019s curiosity and constant desire to always do better makes her the perfect person for this position. I\u2019m excited to see what she and the entire marketing team accomplish together.\u201d<\/p>\n\n\n\n<p>Balderrama\u2019s promotion comes as National Land Realty continues to invest in its brand, technology, marketing capabilities, and nationwide network of Land Professionals. In her new role, she will lead the company\u2019s marketing strategy, focusing on strengthening NLR\u2019s connections with landowners, land buyers, and its growing network of agents, while supporting the company\u2019s continued growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About National Land Realty<\/h3>\n\n\n\n<p>National Land Realty is one of the nation&#8217;s largest land real estate brokerages, specializing in the purchase, sale, and management of farms, ranches, timberland, recreational properties, hunting land, waterfront properties, and other rural real estate. With a network of experienced Land Professionals across the country and innovative technology designed specifically for land transactions, National Land Realty is committed to helping clients achieve their land ownership goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>National Land Realty (NLR), one of the nation\u2019s leading land real estate brokerages, is pleased to announce the promotion of Kelly Balderrama to Chief Marketing Officer. Balderrama previously served as the company\u2019s Senior Director of Marketing and has played an integral role in shaping NLR\u2019s marketing strategy, supporting its agents, and strengthening the company\u2019s brand. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/nationalland.com\/blog\/national-land-realty-announces-kelly-balderrama-as-chief-marketing-officer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;National Land Realty Announces Kelly Balderrama as Chief Marketing Officer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":11566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1207,117],"tags":[1326,2094,1750,147,2095],"class_list":["post-11564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-wins","category-land-industry-news","tag-announcement","tag-chief-marketing-officer","tag-kelly-balderrama","tag-national-land-realty","tag-press-release","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>National Land Realty Announces Kelly Balderrama as Chief Marketing Officer - National Land Realty News<\/title>\n<meta name=\"description\" content=\"National Land Realty is excited to announce Kelly Balderrama as our new Chief Marketing Officer! 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